About us | Contents & feature | AD charges                              English
  Reader's situation  |  Brand  | Contact us                              Chinese
Deep concerns for Chinese construction machinery industry and markets
 
 

Concerning the investigation of reader group, reader distribution and advertisement influences, etc.


  • Individual Readers

Individual Readers

Proportion %

Decision makers, top executives

16.1

Medium or top executive personnel

31.3

Technical staff

12.4

Operating personnel and general supervisors

16.3

Private business owners

19.8

Others

4.1

*Data in the table are from statistical results of 2003.

  • Reader Distribution

Reader distribution

Proportion %

Firms and individuals that use construction machines

59.3

Business of agency, distribution, rental and maintenance

18.3

Manufacturers of host machines and fittings

13.8

Scientific institutions, universities and libraries

3.7

Government, associations and other institutions

2.1

Others

2.8

* Data in the table are from statistical results of 2003.
* Firms and individuals that use construction machines concern the fields of highway, railway, urban construction, city planning, water conservancy and electric power, farming and forestry, mine, water transportation, harbour, petrochemical industry and national defense, etc
.

  • Number of readers of each journal

Number of readers of each journal

Proportion %

person

0.1

persons

6.9

persons

14.6

persons

15.2

persons and more

63.2

* Data in the table are from statistical results of 2003.